Case study · Ongoing partnership since 2014

Heavy Duty
Motorsports.

Branding, advertising, photography, video, web and social content from one consistent creative source.

ClientHeavy Duty Motorsports
Partnership2014–current
PortfolioDesign · Photo · Video · Web · Copy

One creative source.

When Heavy Duty Motorsports moved to new premises, DCD was commissioned to create a new logo, website and full suite of brand collateral.

The relationship grew into ongoing creative and marketing support spanning original photography, video, motion graphics, copy and scriptwriting, graphic design, custom YouTube assets, event coverage, advertising production and signage.

Original work. All designs, photography, graphics and video shown on this page were created by David Cohen. No AI was used in their creation.

Campaign production

Online and print advertising.

Original photography, design and graphics built for consistent use across print, web and social media.

Heavy Duty Motorsports advertising production

Advertising production

Original photography for online applications.

Heavy Duty Motorsports branded advertisement

Advertising production

Original photography for brand consistency.

Heavy Duty Motorsports print advertisement

Advertising production

Photography and layout for print and online use.

Heavy Duty Motorsports campaign graphic

Campaign graphics

Original graphics for promotional campaigns.

Heavy Duty Motorsports large-format poster

Large-format poster

Original photography and design for print and online deployment.

Heavy Duty Motorsports motorcycle poster

Motorcycle poster

Original photography and custom graphics for print production.

Heavy Duty Motorsports event poster

Event poster

Design layout for print and online applications.

Heavy Duty Motorsports event promotion

Event promotion

Design layout for print and online applications.

Heavy Duty Motorsports monthly ride flyer

Monthly ride flyer

Campaign artwork for print and social media.

Brand extensions

Custom designs.

A flexible visual system carried across the website, events, premises, clothing and signage.

Heavy Duty Motorsports website graphic

Website graphic

Heavy Duty Motorsports event photography

Event photography

Heavy Duty Motorsports signage design

Signage design

From mock-up through deployment.

Heavy Duty Motorsports metallic logo

Alternate logo

For clothing and signage applications.

Motion content

Sales and event video.

Platform-ready video produced for vehicle listings, promotions, events, websites and social channels.

Square video · Instagram and Facebook

Vehicle sales video

Produced for social media.

Vehicle sales video

Produced for social media.

Motorcycle sales video

Produced for social media.

Landscape video · Website and Facebook

Promotional video

For social media applications.

Event video

For social media and website use.

Motorcycle sales video

For social media and website use.

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