Packaging design
Photography, copy, schematics and illustration brought together for retail.
Case study · Product launch
Load Ya Boat.
Turning a rough logo sketch into a complete, consistent product launch toolkit.
ClientActive Fabrications
ProjectNew product launch
PortfolioBrand · Photo · Video · Packaging
The brief
From sketch to market.
Load Ya Boat arrived with a rough logo idea and a new product that needed to be explained, packaged and sold.
DCD refined the identity and extended it across product photography, video, packaging, social media graphics, a branded YouTube channel, technical drawings and installation material. The result is one practical, consistent family of assets from the box to the screen.
Product video
Your Product At Work.
Shot on location and edited in the DCD studio, the introduction video combines real-world demonstration, custom graphics and a clear product story. Additional installation and promotional videos supported online publishing and the branded YouTube channel.
Project outputs
Everything your product needs.
The packaging combines original photography, schematics, copywriting and illustration. High-resolution and web-ready imagery supports retailers, printed material and digital campaigns.
Identity development
The customer’s sketch refined into a flexible set of production-ready marks.
Installation guide
Technical drawing and information design that makes the product easier to use.
Production artwork
A complete print-ready packaging layout with consistent brand presentation.
Finished product
The completed retail packaging photographed in use at the boat ramp.
Trade-show banner
Large-format artwork created for a display stand.
Display banner
Product and packaging artwork prepared for large-format display.
Catalogue advertisement
Print advertisement combining product photography, copy and technical information.