01 · Product photograph
Photograph the product.
I photographed the electric backing plate to create the source image for the packaging and advertising.
Case study · Active Fabrications
From product photo
to advertising.
Original photography, packaging design and AI-generated advertising—followed through into catalogues, retail displays and video.
The product story
From the first photograph to the Facebook ad.
Photography, packaging design, rendering and experienced AI direction: four connected stages that take one product all the way to its advertising.
02 · Box layout
Design the packaging.
The carton manufacturer supplied the packaging die lines and the designs for dozens of different products were laid out in accordance with brand rules and continuity.
03 · Box render
Render the finished box.
The finished packaging was then photographed and rendered to produce base marketing collateral.
04 · Ad render
Direct the AI. Create the ad.
Using the product photograph and packaging render as references, I directed AI to create the Facebook advertising image and post. The scene, composition and sales message were specified to turn the assets into a finished promotion. Human creative direction and supervision guide the AI production towards the best possible result.
More AI-generated advertising.
Product campaign
Original product photography and packaging brought into AI-generated advertising.
Alternative ad layout
Original product photography and packaging brought into AI-generated advertising.
Branded product promotion
Original product photography and packaging brought into AI-generated advertising.
Traditional advertising & retail
Put the work to use.
Advertising, display artwork and social content give the business practical ways to promote its products and keep customers informed.
Retail display advertisement
A product and sales message in a format for print.
Display promotion
The message adapted to a wide format.
Social media artwork
A branded notice that keeps customers informed.
Video production
Advertising and trade-show video.
Social advertising, a trade-show presentation and a stand promotion combining original artwork with AI-generated video.
Video advertisement
Produced for Facebook.
Trade-show presentation
Video for the Active Fabrications display.
AF stands promotion
Original artwork combined with partly AI-generated video.
Catalogue design
A complete product guide.
Product photography, page layout and technical information brought together in a catalogue customers can use.
Cover
Contents and introduction
Company profile
Product listings
Supporting photography
The business behind the products.
Staff photography
The people behind the work.
On-location portraits of the Active Fabrications team, in the workshop and warehouse.
“We use Dave for graphic design, packaging design, product and advertising photography, and social media content. He’s a reliable, cost-effective one-source solution.”